Liu Yunshan emphasized during the investigation of the People's Daily: Promote the development of media integration and create a new type of mainstream media to create a good atmosphere of public opinion for the 19th National Congress of the Party

Liu Yunshan, member of the Standing Committee of the Political Bureau of the CPC Central Committee and secretary of the Secretariat of the CPC Central Committee, emphasized in the People's Daily on the 22nd that it is necessary to thoroughly study and implement the spirit of General Secretary Xi Jinping's series of important speeches, firmly grasp the correct political direction and public opinion guidance, and accelerate the development of media integration. A new type of mainstream media with strong communication power and competitiveness has created a good atmosphere of public opinion for the victory of the 19th National Congress of the party.

Liu Yunshan first came to the "central kitchen" of the people's daily to listen to the introduction of the construction of the media gathering, editing and distribution platform, and encouraged everyone to do a good job in news gathering, editing and publishing, launch more influential media products, and expand the communication advantages of the party newspaper to the internet. At the New Media Center, Liu Yunshan carefully understood the operation of the People's Daily client and corporate Weibo and WeChat, and emphasized that new media must earnestly fulfill their social responsibilities, put social benefits in the first place, better lead online public opinion, sing the main theme, and spread positive energy. On the people's network, Liu Yunshan connected with the grassroots people on the spot, hoping that the people's network would build more bridges to connect with the masses, promote the solution of practical problems and better serve the masses.

Liu Yunshan held a discussion with the responsible comrades of the central news units on speeding up the development of media integration. After listening to everyone's speeches, Liu Yunshan said that the development of media integration is the general trend. It is necessary to promote the development of media integration with a more positive attitude and more effective measures, form the advantages of integrated communication, and expand the broad space for news and public opinion work. It is necessary to apply the requirements of correct guidance to all aspects of media integration and development, adhere to the principle of party spirit, adhere to the Marxist concept of journalism, maintain the character and demeanor of the mainstream media, stress responsibility, taste, and style, and create a good public opinion environment. In the development of media integration, content construction is important. It is necessary to insist that content is king, spread the party's propositions, reflect the aspirations of the people, enhance the authority and timeliness of news reports, enhance the targeted effectiveness of public opinion guidance, launch more grounded and warm news works, and win development with content advantages Advantage. It is necessary to follow the laws of news dissemination and the development of emerging media, promote the development of media integration with the spirit of reform and innovation, and move from the "addition" stage to the "integration" stage as soon as possible. It is necessary to speed up the construction of the talent team, improve the employment system and incentive mechanism, and cultivate more "all-media" and "compound" new media talents. It is necessary to grasp integration on the one hand and management on the other, improve the management system, improve the management level, and better use management to promote integration and development.

Liu Yunshan emphasized that doing a good job in welcoming the propaganda work of the 19th National Congress of the Communist Party of China is the top priority of this year's news and propaganda front. It is necessary to strengthen the "four consciousnesses" and do a good job with a high sense of political responsibility. It is necessary to thoroughly publicize the spirit of General Secretary Xi Jinping's series of important speeches and the new ideas, ideas and strategies of governing the country, publicize the brilliant achievements made since the 18th CPC National Congress, strengthen mainstream ideology and public opinion, and guide cadres and masses to strengthen the "four self-confidence". It is necessary to implement the general tone of the work of seeking progress in the midst of stability, earnestly do a good job in stabilizing expectations and people's hearts, better build consensus and invigorate the spirit, and provide ideological and public opinion support for maintaining the overall economic and social stability. It is necessary to strengthen the overall planning of work, improve the publicity effect, and greet the successful convening of the 19th CPC National Congress with outstanding achievements.

Liu Qibao, member of the Political Bureau of the CPC Central Committee and Minister of the Propaganda Department of the CPC Central Committee, conducted the investigation together.

People's Daily (March 23, 2017, 01 edition)