[Person Interview] Hello, I'm Ren Li

The anti-fog glasses wipe introduced by the latest issue of "Promotion of Scientific and Technological Achievements" has received widespread attention. The guest invited by the editor of this issue of "People Interview" is the research and development director of the Institute of Micro-nano Technology of the Table Interface (hereinafter referred to as "Table Interface"), Mr. Ren Li.

Please follow Xiao Bian and get to know him together ~

 

I am very glad that Mr. Ren Li is a guest in our "People Interview" column in spite of his busy schedule. Please introduce yourself to everyone first.

Hello, everyone, I am Ren Li, from Shaanxi. I graduated from the Department of Electrical Engineering and Applied Electronic Technology of Tsinghua University with a doctor's degree. I began to contact the relevant work of Tsinghua Tianjin High-end Institute in 2018.

 

Have you been studying at Tsinghua University?

No, my bachelor's degree and master's degree are studying in Harbin Institute of Technology. I studied in Tsinghua Department of Electrical Engineering in 2010 and graduated in 2015. During his study at Harbin Institute of Technology, he mainly studied and researched the reliability of aviation electrical appliances. In Tsinghua Electrical Engineering Department, his main research direction was the direction of power system relay protection.

 

Do you have any other work experience to share before coming to Tsinghua Tianjin High-end Hospital?

Before I came to the hospital, I worked in the State Grid and started my own business at the same time. This experience is more interesting. On the one hand, during my work in the national network, I had a big job rotation. From the grass-roots power supply station, county power supply company, city power supply company to the provincial power supply company's infrastructure, transportation inspection, scientific research, personnel and other positions have experience. About three years to do nearly ten positions, the entire company management system and structure have a certain understanding. On the other hand, since the doctoral period, synchronous entrepreneurship has participated in 5 projects of 3 companies, involving APP, applets, parking robots, air detection equipment, etc. In the past few years, the "toss" in two aspects has brought me more understanding and changes in roles. The work experience in the State Grid is more about the improvement of management direction, and the participation of projects is more about market promotion and promotion. The understanding of industrialization is improved.

 

When did you learn about Tsinghua Tianjin High-end Institute? How did you join us?

I have known Dr. Du Chuan for a long time, and I have known Tsinghua Tianjin High-end Institute for a long time. At that time, I met Dr. Du because of a project, and the cooperation was very harmonious and pleasant in the process of project cooperation. Later, I resigned from the State Grid and came to work in the research institute.

 

We know that you are the research and development director of the table interface and the deputy general manager of Qingke Environmental Protection. You are mainly responsible for the civil goods sector. Can you share the main work with us?

Qingke Environmental Protection's civilian products are for individual customers, with the table interface as technical support. As the R & D director of the Table Interface Institute, my main job is to explore and refine the R & D direction of the product from the perspective of customers and the market, and make corresponding product definitions. Because many products are used by customers from the needs and scenarios, it is difficult to guide a certain application scenario from a technical point of view. At the same time, as the vice president of Qingke Environmental Protection, I am mainly responsible for the operation and management of the civil products section, including product research and development, production, sales and other links.

 

At present, we know that there are formaldehyde removal products, killing products and pet-related products for civil products of Qingke environmental protection. How do we decide to make these products? How do we plan the direction of civil products?

The company now has a total of 4 product lines, namely: aldehyde removal product line, elimination product line, odor removal product line and pet product line. Of these four product lines, the aldehyde removal product line is the company's first response to the market; the killing product line is associated with the needs of the epidemic; and the odor removal and pet product lines are planned and laid out according to market demand. Among them, the pet supplies market volume is very large, rapid growth, can be said to be a "wind 」. In the face of "tuyere", we need to consider "what we can do", with such logic, as well as the market's pain point demand, the layout of the pet supplies line, but also will continue to launch some new brands.

 

I hope we can have more excellent brands like Cai Hui. Some time ago, Qingke Environmental Protection launched a new product-anti-fog glasses wipe. It is understood that the sales situation is good, and some live broadcast activities have also been done. Is it possible that this product will generate a new product line in the future?

This product company according to the current wear mask glasses easy to fog the pain point demand, carried out product research and development, and try to put into the market. If the market feedback is good, we will expand the peripheral products and try to start building product lines and even new brands.

 

Very much looking forward to it. Since you came into contact with this work in 2018, in your opinion, are there any events that can be regarded as turning points or important nodes of Qingke Environmental Protection?

I think there are three. The first is 2016, when the company successfully passed the survival period. The second is 2018, Qingke Environmental Protection began to carry out C- side business and began to contact with brand-new marketing ideas. This is also an important conversion node for C- side sales thinking. The company realizes that in the face of the C- side, it is not to do a good job of the product. There will be a steady stream of customers to buy the product at a press conference, and there must be corresponding marketing promotion ideas. Later, I tried new sales channels and began to have continuous orders. Without such a change of thinking, it would be difficult for us to make a breakthrough on the C side.

 

What was the way or the way?

At that time, it was mainly distributed through public numbers, with the integration of product and effect, which not only promoted the products, but also generated sales volume, thus bringing sales volume to the e-commerce platform. This kind of sales method is also a coincidence, but if there is no early preparation, can not grasp the opportunity. Cai Hui Jingdong flagship store opened on the first day after the deal, then we know what is "grass 」. This sales volume is because the company has planted a bunch of "grass" in many public numbers before, so someone will go to Jingdong to search for Cai Hui and make a purchase.

 

It is equivalent to our first taste of e-commerce in 2018.

Yes, the team is starting to understand e-commerce. I think this is also the advantage of the doctoral team. Although the major is not necessarily related to e-commerce, it can quickly learn and understand how e-commerce should do it.

The third key point is this year's epidemic, which is a sense of corporate responsibility on the one hand and social recognition on the other. During the epidemic, the team did a lot of work, including a lot of donations. At that time, many people, including many teachers in the college, came to support and support this matter. It was the sense of responsibility that drove us to do this well together. In this process, the company also gained recognition from all parties in society, received a letter of thanks from the State Council's joint prevention and control mechanism for the new coronavirus pneumonia epidemic (medical supplies support group), and was selected as an advanced collective for the industrial and information systems to fight the new coronavirus pneumonia epidemic. At the same time, the company has also received extensive attention from all parties in the society. Now we are discussing cooperation with leading companies in the industries such as Yiling Pharmaceutical, Aerospace Science and Industry, and China Energy Conservation. It is also through a series of work in the epidemic that builds confidence for the team.

 

After this epidemic, many leading enterprises have seen us and Qingke environmental protection.

Because what we do is something with a sense of social responsibility, it has been recognized and concerned by the society. "Walking right and doing well" is the basis of cooperation.

Team is to do research team, to a certain stage, "voice" is a very important thing. Previously may feel that the results, products do a good job, is not enough to "voice", to do very cattle level. However, we now believe that when the results, products should be done after the "voice 」.

 

This is actually a process of mutual promotion. In the process of our "voice", attention, contact and communication will be generated. When there are some factors to stimulate, our results and products will develop better.

Yes, so the team knows how to improve it.

 

In the future, how will Qingke Environmental Protection develop to what scale in the direction of civilian goods?

In about three years, it will operate mainly online and supplemented by offline. At present, it seems that everyone's consumption habits are gradually changing from offline to online, so the team will mainly operate online e-commerce. The mode of e-commerce will also change with time. There should be a period of time for the bonus period of short video and live broadcast. How it will be presented later will change with the situation. In the future, the team will mainly increase the growth rate of the whole civilian goods and try to achieve a growth rate of 100 per cent.

 

How is the number of plates planned?

Within 1 to 2 years, the four sectors just mentioned will be the main ones, and the number will be matched according to the personnel situation and the capital situation. Now more is to hope that each brand to focus, self-growth rate accelerated.

 

We are more inclined to upgrade the existing plate than to add additional plates.

Usually, through some work contacts, we can feel that the overall team from the research institute to the industrialized company has very strong vitality and cohesion. Can you share this piece of team building with us?

Team building is always the most important thing for the company. Team is the key to the development of the company, as long as the team is good enough, even the new category can be done quickly. Therefore, the team is the most important and the people are the most important. The team has continued to carry out internal team building, and will continue to deepen in 2021, mainly to build the team's process and organizational capabilities. First of all, regular training will be conducted within the company to improve the quality of personnel; later, external trainers will also be found for special training to build our process and organizational capabilities; in addition, the team will also conduct corresponding product training, business training, etc. to improve specific work capabilities. At the same time, we will regularly help employees analyze whether there are some problems in the position, communicate and jointly explore the optimization scheme. Qingke Environmental Protection's corporate values are: sincerity, love, courage, innovation and excellence. This is the code of conduct for everyone to do everything. In addition, the company will also do some regular sharing activities to enliven the atmosphere.

 

What aspects of sharing?

There is no limit to sharing content, and the activity is more like a small salon activity. The company will send a notice and interested colleagues can listen to it.

 

This can be very good to enhance the understanding between team members.

Everyone working in the company is not only a cooperative colleague, but also a brother and sister fighting together. On the one hand, from the perspective of work, we should aim at the same goal, show our team cohesion, and improve the overall business ability and level. On the other hand, we should give more care in this process, so that we can get together more harmoniously.

 

After talking about work, let's talk about life. What kind of life state or rhythm are you living in now? Are you walking on both sides of Beijing and Tianjin?

Yes, I usually come to Tianjin on Sunday and return to Beijing on Friday. My wife is a teacher in Tsinghua's electrical department and is very busy. It can be said that 80% of our lives are work and 20% are life, and nearly half of these 20% are used for academic discussions. Because we are the same major, we will talk about topics, papers and achievements at home.

 

Apart from academic discussions, do the two have other common interests?

We both prefer fitness. Although I took her to try to exercise, she has more perseverance than I do. We also hang out regularly and watch movies and stuff. We still prefer to talk about professional things, which may seem boring to others, but we are very happy to talk.

 

Do you usually have any hobbies?

I played basketball all the time, but then I hurt my knee and I played less. I also prefer photography, rock and roll, and also like Kunqu Opera and Peking Opera. During the doctorate part-time photographer, also went to see a lot of performances. Now the work is busy, these activities will be reduced a lot.

 

Is there any small way to decompress at ordinary times?

There are two methods of decompression. In general, I play games and do some Sudoku to relax. When I am under great pressure and in a bad mood, I will read some specific books to decompress.

 

Do you have any personal plans in the near future?

Recently, I just want to lose weight and try to lose weight. If I am too fat, it will affect my working condition.

 

Looking forward to your weight loss success. This is followed by a few short Q & A on the Proust questionnaire as the end of this issue of People Interview.

 

Proust Questionnaire

1. What word or phrase do you use the most?

I don't seem to have a mantra.

 

2. What characteristics do you value most about your friends?

Sincere and fair. Sincere to people, fair to things.

 

3. What is your favorite occupation?

Entrepreneurs. If you do it again, you will still choose to start a business. Choosing to start a business is not about the pursuit of money, but a spiritual pursuit. The sense of surprise brought by entrepreneurship is different.

 

4. What is your most extravagant?

Time. I think some time is not well used, which can be better used.

 

5. What is your favorite trip?

Travel in Europe for 2 months.

Teacher Ren Li's experience has been very wonderful just by listening to his description. I believe that some of my friends also found out through this issue of "People Interview" that Ren Li, a steady and capable teacher on weekdays, was still a fan of rock and Kunqu Opera.

After this conversation, the small editor felt the table interface and Qingke environmental protection during the epidemic to show the responsibility, but also for its future development of unlimited expectations. I hope there will be more excellent results and more brands as excellent as Cai Hui in the future.

Which small partner will be welcomed in the next issue of "People Interview?

Let us look forward to it!

 

Report by the Enterprise Publicity Office of the Hospital Affairs Department
Editor | Zhang Shu