Recording the Great Era, Gathering Endeavour Force -- Creating a New Situation in News and Public Opinion Work since the 18th National Congress of the Communist Party of China

From Lijiang "the first bay of the Yangtze River", to observe the water quality of Kunming Dianchi Lake, through the Zunyi Chishui River, through the "first port of the Yangtze River" Yunnan Shuifu Port, stop at the confluence of the two rivers in Sichuan Yibin ...... This summer, the Central Propaganda Department organized the "River Rush-reports from the Yangtze River Economic Belt" theme interview group non-stop, while walking to listen to listen to the voices of cadres and feel the changes along the river.

Since the 18th National Congress of the Communist Party of China, the majority of journalists have followed the important arrangements made by General Secretary Xi Jinping for news and public opinion work. They have not forgotten their original intentions to record the great era and sang triumphant songs to gather forge ahead.

Draw a wonderful picture of the times and draw the largest concentric circles.

At the end of 2016, Zhang Linshan, deputy director of the Ministry of Industry and Communications of Shanxi Daily, and his colleagues wrote a newsletter "Farewell, Baijiazhuang Mine" focusing on the focus of "where people go" after Shanxi coal enterprises have closed their production capacity, which aroused strong readers' emotional resonance and won the first prize of the 27th China News Awards.

"The manuscript starts from two pairs of father and son miners in Baijiazhuang Mine, taking" farewell "as an opportunity and" new life "as the core, to dig out the brilliance of human nature and profound feelings behind the news events." Zhang Linshan said that as a party newspaper reporter, he has the obligation to spread the stories of miners through solid interviews and in-depth reports, and guide them to see hope for the future in the transformation and reform.

News reports are a bridge between the Party and the people. General Secretary Xi Jinping emphasized at the party's news and public opinion work symposium that unity, stability and encouragement, and positive propaganda are the basic principles that the party's news and public opinion work must follow.

Since the 18th National Congress of the Communist Party of China, journalists have always maintained a high degree of consistency with the Party Central Committee, carried forward the main theme, faced problems directly, actively voiced their voices, effectively responded to concerns, correctly guided public opinion, and drew the largest concentric circle.

From in-depth explanation of the Party Central Committee's governance of the country, to continuous promotion of major themes such as the new normal of economic development and supply-side structural reforms; from poverty alleviation, technological innovation, anti-corruption and advocacy of integrity to the stock market and property market, medical treatment, income and taxation, etc. On hot issues, news reports highlight the role of "timbre drum", "wind vane" and "ballast stone", and maintain the integrity in the public opinion field.
 

Since the 18th National Congress of the Communist Party of China, the mainstream media and the majority of journalists have always focused on the great practice of the Party Central Committee with Comrade Xi Jinping at the core, faithfully recording the great creations of the people, fully displaying the wonderful picture of the times, and singing loudly. The triumph of national rejuvenation.

Actively promote media integration, carry forward the past and seek development

In October 2017, Ms. He, who was waiting for her children to leave school at Cuiwei Primary School in Haidian District, Beijing, opened the micro-video "Pilot" launched by Xinhua News Agency to welcome the 19th National Congress of the Communist Party of China on her mobile phone. It was originally an unintentional move, but "the exquisite picture, the narrative of" walking heart ", explained the ups and downs of the past five years", let her watch it unconsciously.

In recent years, with the profound changes in the environment of public opinion, the pattern of media and the mode of communication, it is more necessary to innovate the party's news and public opinion work than ever before.

In 2014, the Central Committee's deep reorganization meeting reviewed and approved the Guiding Opinions on Promoting the Integrated Development of Traditional Media and Emerging Media. In 2016, General Secretary Xi Jinping proposed at the party's news and public opinion work symposium that it is necessary to promote integrated development and take the initiative to use the advantages of new media communication. In 2018, the Central Radio and Television Station was established......
 

A series of clear signals and pragmatic measures have opened the curtain of the steady development of media integration-People's Daily's "The Most Concerned Person" and Xinhua News Agency's "Red Temperament" and other integrated media products vividly tell The story of the Communist Party of China has won praise from netizens; since the establishment of the Central Radio and Television Station, it has effectively integrated the communication forces of the three networks to achieve the communication effect of "11 1 1>3;" Chivalrous Island "," Xinhua Viewpoint "and other major central media to create a number of micro-blog WeChat public number wide influence.

Since the 18th National Congress of the Communist Party of China, various news media have taken the initiative to use the advantages of new media to vigorously promote integrated development, and their attractiveness, appeal, affinity, and persuasion have been continuously enhanced, singing loudly the triumphant song of national rejuvenation, and uniting the hearts of the Chinese people Deep majestic power.
 

　　Improve the ability of external communication and enhance the right of international discourse.

In September 2016, G20 leaders gathered in Hangzhou, Zhejiang Province, to share China's "China Plan" for promoting world economic growth ". About 9000 kilometers away, Italian listeners are also listening to the "China Story" from the radio-during the G20 Hangzhou Summit, Italian National Radio and China Radio International jointly launched a special radio program to broadcast programs related to China throughout the day.

At the forum on the party's news and public opinion work, General Secretary Xi Jinping summed up the duties and missions of the party's news and public opinion work in external propaganda with "connecting China and foreign countries and communicating with the world.

At the end of 2016, China International Television (China Global Television Network) officially launched to serve the global audience. At present, the external publicity flagship media as the lead, the central and local media to participate in the external publicity work pattern has been initially formed. The central media has established a number of overseas institutions, basically covering global hot spots and important cities.
 

From the beautiful shores of the West Lake to the snowy town of Davos; from refuting the "China threat theory" to countering the "China collapse theory" ...... Whether it is major international reports or international public opinion struggles, China's mainstream media have the courage to speak out, be good at speaking out, fully clarify China's ideas and solutions, and effectively cooperate with the overall situation of the country's external work.

Among the 3068 journalists who participated in the news coverage of the 19th National Congress of the Communist Party of China, foreign journalists accounted for half of the country. Journalists from all over the world feel the charm and elegant demeanor of China in the new era in the interview activities of "full load operation. Reports, live broadcasts, and pictures carry the "passwords" to understand China and understand why China is doing it, why the Communist Party of China is doing it, and why socialism with Chinese characteristics works. It is spread to the world through newspapers, television, radio, Internet and other channels.
 

Source: Xinhua